Welcome to
Amplify
a learning and leadership hub for career-driven women, with a focus on well-being as the foundation of sustainable success.
Sustainable Success is the New Standard
Success is often measured by how much we produce, how fast we rise, or the titles we collect along the way. We believe it’s time to redefine that narrative. Success isn’t just about speed or status, it’s about growing your career without sacrificing your well-being.
For the Career-Driven Woman at Every Stage of her Journey
Whether she’s taking her first steps, returning with renewed purpose, climbing the ladder, leading with vision, or building something all her own, Amplify is the space where she grows, leads, and thrives.
and for Everyone in her Corner
Amplify isn’t just for career-driven women, it’s for everyone who stands beside her. For the family who cheers her on, the friends who hold space, the mentors who guide, the allies who advocate, and the companies that invest in her growth.
Born in the Middle East and Africa, built for the world
Amplify was created with the MEA region in mind, where women face distinct cultural and professional pressures. But the challenge of placing well-being at the heart of success is universal. Our roots shape us, but our message resonates with women everywhere.
SOCIAL WELL-BEING
Sustainable success means growing alongside others, not alone. Social well-being is built on meaningful relationships with peers, mentors, allies, and community. It’s about creating support systems that uplift you, setting boundaries that protect you, and surrounding yourself with people who help you rise.
ENVIRONMENTAL WELL-BEING
Sustainable success means thriving in spaces that support your energy, not drain it. Environmental well-being is about creating physical surroundings — at work or home — that promote focus, calm, and clarity. From decluttering your desk to setting boundaries around your time and space, your environment shapes how you show up.
What We Offer
Amplify equips women with the tools, skills, support, and opportunities they need to thrive at every stage of their life-career journey.
Thought Leadership
Through expert-driven insights, industry-leading research and actionable strategies; our thought leadership equips career-driven women, organizations, allies and the entire ecosystem with the knowledge and tools to create a foundation for sustainable success.
Learning Experiences
From bite-sized micro-learning sessions to immersive workshops and masterclasses, we offer carefully curated learning experiences designed to meet the unique needs of career-driven women—empowering them with actionable insights, practical skills, and real-world strategies for success.
Community Building
We provide a dynamic space where career-driven women can connect, collaborate, and grow alongside like-minded professionals, mentors, and allies—building meaningful relationships that fuel success and drive collective impact.
Read Our Latest
Navigating Identity Without a Job Title, By Menna Zaki
For almost two decades, my job title preceded me. It opened doors, set the tone in rooms, and gave people…
Why I Chose to Pause, and Why You Should Never Fear Doing the Same, By Amira El Tohamy
After eighteen years of continuous movement in the world of public relations, events, and communications, I did something I had…
It’s time to make the invisible, visible: The Mental Toll on Women at Work, By Lubna Ismail
It’s a weight many of us know even if we rarely name it aloud. We carry an invisible backpack into…
The Amplifiers
ALEX MALOUF
HUSSEIN MOHIELDIN
