Welcome to

Amplify

A Transformative Space Dedicated to the Holistic Well-being of Career-driven Women in the MEA region

Sustainable Success is the New Standard

Many career-driven women are burning out, feeling stuck, or struggling with balance. We believe that real success isn’t about doing more, but about aligning your personal and professional life in a way that sustains your energy, passion, and purpose.

For the Career-Driven Woman at Every Stage of her Journey

Whether you’re stepping into the workforce, making a comeback, climbing the ranks, leading with impact, or building your own empire—Amplify is your space to thrive.

and for Everyone in her Corner

Amplify is for your family, friends, mentors, workplace allies, and companies that invest in and champion your success.

Rooted in the MEA Region

Amplify is built from a deep understanding of the unique challenges that women face across this diverse landscape. With a bilingual approach, we are present in both Arabic and English, ensuring inclusivity and accessibility for our audience.

Holistic Well-Being is the Foundation of Sustainable Success

PHYSICAL WELL-BEING

It’s the foundation of a healthy and energetic life. Physical well-being is about nurturing your body through balanced nutrition, regular movement, quality sleep, and proactive healthcare. It’s not just about fitness—it’s about building sustainable habits that fuel your energy, enhance resilience, and support overall wellness, helping you show up as your best self every day.

MENTAL WELL-BEING

Many career women face chronic stress, self-doubt, and impostor syndrome, often feeling pressured to prove their competence while balancing caregiving roles. Managing pressures requires setting boundaries, developing emotional intelligence, overcoming limiting beliefs, and seeking support networks to sustain confidence, fulfillment, and long-term success.

PROFESSIONAL WELL-BEING

Feeling valued and supported in a career fosters growth and confidence. Professional well-being involves continuous learning, leadership development, and breaking self-limiting behaviors that hinder success. A thriving professional life for career women requires access to training, mentorship, and inclusive work environments that challenge biases and promote equity.

DIGITAL WELL-BEING

The ability to maintain a healthy relationship with technology by balancing screen time and managing work-life digital boundaries enhances overall well-being. Career women need to utilize tech-enabled well-being solutions to create a digital environment that enhances both their professional and personal lives.

SOCIAL WELL-BEING

Cultivating meaningful personal and professional relationships provide support, encouragement, and a sense of belonging. Social well-being involves building a trusted network of peers, mentors, and allies while maintaining healthy boundaries. It also includes the ability to communicate effectively, seek help when needed, and engage in uplifting communities.

ENVIRONMENTAL WELL-BEING

Creating an organized, efficient, and stress-free physical space supports focus, productivity, and balance. By intentionally shaping their surroundings, career women can create a sense of control, minimize distractions, and foster a healthier work-life dynamic.

What We Offer

Amplify equips women with the tools, skills, support, and opportunities they need to thrive at every stage of their life-career journey.

Thought Leadership

Through expert-driven insights, industry-leading research and actionable strategies; our thought leadership equips career-driven women, organizations, allies and the entire ecosystem with the knowledge and tools to create a foundation for sustainable success.

Learning Experiences

From bite-sized micro-learning sessions to immersive workshops and masterclasses, we offer carefully curated learning experiences designed to meet the unique needs of career-driven women—empowering them with actionable insights, practical skills, and real-world strategies for success.

Community Building

We provide a dynamic space where career-driven women can connect, collaborate, and grow alongside like-minded professionals, mentors, and allies—building meaningful relationships that fuel success and drive collective impact.

Tech-Enabled Tools

Discover and leverage digital tools that enhance productivity, streamline daily lives, and create more space for what truly matters—making success more efficient and sustainable.

Corporate Solutions

We partner with organizations to enhance holistic well-being for their female workforce. Through tailored programs, expert-led workshops, and holistic wellness initiatives, we help companies create environments where women thrive, lead, and succeed.

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The Amplifiers

ALEX MALOUF

Riyadh-based Alex Malouf is an award-winning marketing communications executive and expert who has spent the last two decades in the…
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HUSSEIN MOHIELDIN

Hussein Mohieldin is a tech entrepreneur with over 20 years of experience. He is the CEO of Robusta Technology Group…
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YASMINE YEHIA

Yasmine is an HR professional with 23 years of experience in multinationals and big organizations, a culturally diversified leader who…
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