Welcome to

Amplify

a learning and leadership hub for career-driven women, with a focus on well-being as the foundation of sustainable success.

Sustainable Success is the New Standard

Success is often measured by how much we produce, how fast we rise, or the titles we collect along the way. We believe it’s time to redefine that narrative. Success isn’t just about speed or status, it’s about growing your career without sacrificing your well-being.

For the Career-Driven Woman at Every Stage of her Journey

Whether she’s taking her first steps, returning with renewed purpose, climbing the ladder, leading with vision, or building something all her own, Amplify is the space where she grows, leads, and thrives.

and for Everyone in her Corner

Amplify isn’t just for career-driven women, it’s for everyone who stands beside her. For the family who cheers her on, the friends who hold space, the mentors who guide, the allies who advocate, and the companies that invest in her growth.

Born in the Middle East and Africa, built for the world

Amplify was created with the MEA region in mind, where women face distinct cultural and professional pressures. But the challenge of placing well-being at the heart of success is universal. Our roots shape us, but our message resonates with women everywhere.

Well-Being is the Foundation of Sustainable Success

PHYSICAL WELL-BEING

Sustainable success means a body that’s supported, not depleted. Physical well-being goes beyond fitness, it’s about building daily habits that fuel your energy, restore balance, and support your long-term vitality.

MENTAL WELL-BEING

Sustainable success means a mind that’s clear, grounded, and resilient. Mental well-being means more than coping, it’s about cultivating focus, emotional strength, and self-belief to thrive through every stage of your journey.

PROFESSIONAL WELL-BEING

Sustainable success means a career that feels aligned, not exhausting. Professional well-being goes beyond titles, it’s about growing with purpose, break limiting patterns, and thriving in spaces that value your voice and potential.


DIGITAL WELL-BEING

Sustainable success means staying connected without losing yourself to the scroll. Digital well-being is about setting healthy boundaries with technology, managing screen time, and using digital tools with intention to create space for focus, rest, & clarity.

SOCIAL WELL-BEING

Sustainable success means growing alongside others, not alone. Social well-being is built on meaningful relationships with peers, mentors, allies, and community. It’s about creating support systems that uplift you, setting boundaries that protect you, and surrounding yourself with people who help you rise.

ENVIRONMENTAL WELL-BEING

Sustainable success means thriving in spaces that support your energy, not drain it. Environmental well-being is about creating physical surroundings — at work or home — that promote focus, calm, and clarity. From decluttering your desk to setting boundaries around your time and space, your environment shapes how you show up.

What We Offer

Amplify equips women with the tools, skills, support, and opportunities they need to thrive at every stage of their life-career journey.

Thought Leadership

Through expert-driven insights, industry-leading research and actionable strategies; our thought leadership equips career-driven women, organizations, allies and the entire ecosystem with the knowledge and tools to create a foundation for sustainable success.

Learning Experiences

From bite-sized micro-learning sessions to immersive workshops and masterclasses, we offer carefully curated learning experiences designed to meet the unique needs of career-driven women—empowering them with actionable insights, practical skills, and real-world strategies for success.

Community Building

We provide a dynamic space where career-driven women can connect, collaborate, and grow alongside like-minded professionals, mentors, and allies—building meaningful relationships that fuel success and drive collective impact.

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The Amplifiers

ALEX MALOUF

Riyadh-based Alex Malouf is an award-winning marketing communications executive and expert who has spent the last two decades in the…
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HUSSEIN MOHIELDIN

Hussein Mohieldin is a tech entrepreneur with over 20 years of experience. He is the CEO of Robusta Technology Group…
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YASMINE YEHIA

Yasmine is an HR professional with 23 years of experience in multinationals and big organizations, a culturally diversified leader who…
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